Achieving Your Goals
No one starts a business with the intention of failing, we all start with an idea that we are determined to make a success. Everyone has heard the saying, ‘If you fail to plan; you are planning to fail’, which for Founders of new businesses is very true. ‘Idea to IPO’ provides you with the clues and prompts that you will find useful along the way.
There are many stages a business will go through on its journey: from an idea to where you achieve your goals and each one of them can be planned carefully. You might find that the idea you started with needs some modification along the way because you see a better way or different way of doing it or the end user needs indicate that some changes are necessary. I once started with the idea of creating a unique credit card and ended up building a laptop computer with sales of $50 million in its first two years.
The goal is not the same for everyone; some are aiming at a substantial revenue generating business that will sustain them and their families in the future. Others want to build value in a business and sell at a profit, whilst others strive to build a company that is floated on the stock exchange. All of these goals are valid outcomes and each a success in their own right.
Whatever your goals, it is important to understand what is needed to achieve them and what has to be done to get your business in shape to succeed.